The All In Group is a company creating new businesses with a particular focus on the creative and technology sectors.

• About

  • The All In Group is creating new businesses with a focus on the creative and technology sectors, funded by the hedge fund and finance industries, alongside creative industry veterans.

    Within the team, we draw on the experience of two CFO's with multinational experience at turnover levels in excess of £1 billion, along with successful IPO's of above £100 million. Led by David Peto, an entrepreneur from the creative sector, we are currently engaged in development on a range of businesses.

    
    
• News

  • 16/10/09
    All In has moved
    As our team expands, All In has now moved into new offices in Covent Garden. Please see the contact page for new address and telephone numbers.

    31/10/09
    New financing
    All In is pleased to announce the completion of a second round of funding into the business from existing and new investors. The financing will be used to accelerate development on one of All In's core projects.

    
    
• Founder

  • David is the CEO of the All-In Group, a holding company that is investing in the Creative Technology, Media and Internet sectors. Formed in March 2009, it's first subsidiaries are due to launch in 2010.
    
    David's early career included being selected to run a department at IBM with a £1 million budget aged 18, to training and working as an actor. Alongside all of this he worked as a freelance producer specializing in feature film pilots and in the then new format of High Definition, including producing the first ever music promo on the revolutionary Arri D20 digital 35mm camera.
    
    In 2005, he, along with co-founders Tom Bridges and Roland Woolner saw that the coming of age of Apple's editing solution, Final Cut Pro, and the beginnings of tapeless acquisition, meant that there was a unique opportunity to create a new breed of post production facility.
    
    Going from idea to opening in under eight months, Unit Post Production was the first all Apple, all HD, entirely tapeless finishing facility.

    As CEO from inception, David took Unit to break even within six months. He then raised Venture Capital investment, enabling Unit to more than double in size in under 18 months. At the same time Unit expanded its services to include 3D and 2D visual effects, and audio post production in addition to its core services of online editing and colour grading.
    
    During this period, Unit's client base grew to include advertising agencies, both traditional and digital, brands and broadcasters.
    
    Unit won several awards, and in 2008, two and a half years after opening, was propelled into the top ten post production facilities in the UK.
    
    In 2008 David was chosen as one of the UK's top 35 entrepreneurs in the media sector by the Courvoisier Future 500.
    
    David sold his shareholding in January 2009, with Unit ranked as the largest Apple based finishing facility worldwide, with 50 staff and a turnover of £3 million.
    
    Currently, alongside All-In, David sits on the board of the Skillset council for the Facilities and Computer Gaming industry, and is advising several companies in the IPTV and Digital space.

    
    
• Contact

  • All in Group Ltd
    4-5 Great Newport Street
    London
    WC2H 7JB
    (0)20 3301 7400
    info@all-ingroup.com

    
    
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